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March 09, 2006
Certifiable
Malaysia is pushing hard to become the world's "Halal trade hub", and standardisation exercises such as the introduction of the Malaysian Halal standard MS1500:2004, as well as the following, are steps in that direction:
Prime Minister Datuk Seri Abdullah Ahmad Badawi, Tuesday told all state governments to use the standard "Halal" logo issued only by the Malaysian Islamic Development Department (Jakim).Melaka Chief Minister Datuk Seri Mohamed Ali Rustam said the directive was issued by the Prime Minister ... Tuesday.
"All states must use the Halal logo issued by Jakim only and no longer the Halal logos issued by the respective State Islamic Religious Departments," he told reporters. [Bernama]
Other moves include a World Halal Forum, officially supported by no less than the Prime Minister's Office, to be held in May.
Heck (if you would pardon the language), there's even a Halal Trade Hub portal, and a Halal Journal magazine and TV programme.
Why all the fuss? Well, there are many reasons ... approximately 150 billion of them, of the American variety.
Closer to home, you could say that projects of this size and scale require expertise beyond "mere" religious knowledge ... expertise that enterprising Malaysians could undoubtedly provide.
For instance, you can apply for halal certification online and check the validity of a particular certicate via SMS.
Excellent, I say.
Anyway, the World Halal Forum chairman is a young man named Khairy Jamaluddin.
The forum, the Halal Trade Hub marketplace and the Halal Journal are the work of a company called KasehDia Sdn Bhd.
KasehDia describes itself as a communications art company. Besides the stuff already mentioned, it also offers branding and marketing consultancy services:
The Halal Market is the new emerging market paradigm of the coming decade.... Have you positioned your products and services to take advantage of this rapidly expanding market?
Does your branding actually work?
Does your company image really reflect the best of your organisation?
KasehDia can help. Find out how. [KasehDia website]
Clients include Tourism Malaysia, Kuala Lumpur City Hall and PNB.
Not bad for a "little company" that was set up "more for fun", but over the last few years, "sort of became serious."
Way to go, Nori.
Posted by aisehman at March 9, 2006 01:50 AM
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Comments
Would anyone take a halal cert from the Selangor Water Dept.? Or for that matter from the Selangor Govt?
Compete, not play Monopoly!
Posted by: WEater at March 9, 2006 10:29 AM
thanks for highlighting this. man, is there anything that guy doesn't have a finger in?
Posted by: desparil at March 9, 2006 02:46 PM
aisehman, dulu i caya ini halal campaign tapi lepas baca u punyer report, i know better now. they won't get a single sen from me, no they won't. but whatever i've spent on the mag, i halalkan. question is, am i, as a taxpayer, paying for that halal campaign pushed by our pm, pak laht?
Posted by: rockybru at March 9, 2006 05:57 PM