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February 14, 2006
Classified Information
Besides the politicians breathing down its neck, the media is also battling it out on another front; that is, industry competition between the various players for advertising ringgit.
The pie did not grow much last year:
Advertisers in the country spent RM4.56bil to buy media space and airtime last year, a marginal 3% rise from 2004.... Based on Nielsen Media Research (NMR) findings, newspaper advertising expenditure (adex) jumped 4% to RM2.78bil last year, while the other major advertising channel - television - only managed a 0.7% adex growth to RM1.31bil. [The Star]
Between the two (TV and papers), they account for about RM4.1 billion or 89.7% of market share.
That's a lot of money, but that's not what is interesting.
If you (yes, YOU) wanna piece of the action, this is it:
By product category, classified ads - on which RM599.5mil was spent last year - continued to be number one.
For those who are going "Huh?", one word: Craigslist.
Posted by aisehman at February 14, 2006 10:06 AM
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